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THE IFBB AND THE TOURIST DESTINATION OF SANTA SUSANNA

The IFBB and the Tourist destination of Santa Susanna share, through Fitness sport, the passion for a healthy and active lifestyle. They want to spread this shared value to the entire population, but especially to the youngest members, where the habit of sports and a balanced diet will create the basis of a healthy life.

The diffusion and popularity of the sport of fitness, has influence in the five continents and is practiced and accepted by all races and nationalities.

IFBB PRESIDENT DR. RAFAEL SANTONJA AND MAYOR IL.JOAN CAMPOLIER

Since 2003, The main supporters and leaders of Santa Susanna world capital city of fitness project are IFBB President Dr. Rafael Santonja and Mayor Il. Joan Campolier, who have from the beginning always contributed the following shared values to the project.

OBJECTIVES WORLD CAPITAL
CITY OF FITNESS

Promote and disseminate Women’s sport in Santa Susanna. Currently the IFBB women’s program is one of the most active.
Always invite and bring the best amateur world athletes in Santa Susanna.
Associate and disseminate the same values of Fitness and the tourist model of Santa Susanna.

SHARED VALUES IFBB &
SANTA SUSANNA

Family tourism + Sports.
Passion for sports and healthy life.
Excellence in all possible areas and services provided to athletes and tourists.
Promote coexistence between athletes from all countries and races in Santa Susanna.

SANTA SUSANNA WORLD CAPITAL CITY OF
FITNESS

Nowadays, thanks to the work Santa Susanna and the IFBB have carried out since 2003, after 37 World and European championships were held here, where more than 68,000 athletes of the world’s fitness elite competed, Santa Susanna is now recognized worldwide as the world capital city of fitness and its name will always be associated with the sport of Fitness.

Through the sport of fitness and the work done by the IFBB, the international diffusion of Santa Susanna as a tourist destination and, especially as the World Capital of Fitness, has provided a unique differential value, positioning the Santa Susanna brand internationally, as a world reference in active and sustainable lifestyle.

Specialized websites, social networks… With millions of fitness followers, they represent a global promotional tool of incalculable value for Santa Susanna, generating an unprecedented media impact and prestige for the municipality.

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