The worldwide recognition of the Santa Susana destination as the Fitness Capital of the World, aupported by the presence and promotion of the IFBB, its elite athletes and a global community of fitness followers, represents an invaluable impact on its brand as a tourist destination.
ELITE ATHLETES
The world’s best fitness and bodybuilding athletes, with millions of followers, have decided to publicly share images of Santa Susanna, associating it with their values of strength, discipline, health and beauty.
YOU TUBE CHANNEL
4.5 Million of views of only the first 10 videos, with more views including the word Santa Susanna.
MUSCLE & HEALTH
Santa Susanna is present in many of the specialized magazines in the world of fitness and bodybuilding with thousands of followers on social networks.
SPECIALIZED WEBSITES
Santa Susanna is constantly present on IFBB’s own websites and social networks; at the same time, the name is also present on the websites and social networks of the specialized media of the sport of fitness and bodybuilding. These websites and social networks have a volume of millions of followers and have a great media influence.
IFBB
The official accounts of IFBB have hundreds of thousands of followers.
Elite athletes
